What does the CheckMyDSO score measure?
- Speed, 40%: performance measurements available for the scanned page.
- Structure, 35%: checks for on-page and discovery elements such as metadata, headings, canonical tags, robots.txt, and a sitemap.
- Machine readability, 25%: whether the fetched page contains parseable JSON-LD and a recognized business type.
The percentages describe the CheckMyDSO method, not a search engine ranking formula. llms.txt, FAQ markup, and provider markup do not add score points. A scan also cannot establish that all marked-up business facts are true.
Why review each office?
Office pages can differ in contact details, content, templates, and appointment links. Record the URL for each result and inspect the corresponding patient journey. A strong corporate homepage result does not replace those checks.
How should you read speed results?
A lab run tests a simulated environment. Field data, when available, reflects observed visits. Keep the two distinct. Google defines a good Largest Contentful Paint as 2.5 seconds or less at the 75th percentile of visits. LCP is a loading metric, not a deadline for the whole audit.
What else should a complete review include?
- Read service and provider pages for accuracy and clinical review needs.
- Test navigation, appointment requests, and contact details on real devices.
- Review accessibility, privacy, and search indexing separately.
- Track real inquiries with an appropriate measurement process.
How do you use the results?
Run the scan, review each finding, and confirm it on the affected page. Prioritize broken access and incorrect facts, then plan the remaining work. Recheck after changes. Scan time varies with the site and the services the scanner uses.
Free website check
Check your practice website.
See how one dental office page looks to Google and AI answers: speed, search basics and how easy it is for AI to read. Read the score method.
Check my SEO/AI SEOFrequently asked questions
What is a DSO website audit?
It is a review of a dental group website and its office pages. A technical scan is one part of that review; content accuracy and patient journeys need separate checks.
How is the CheckMyDSO score weighted?
The score uses 40% speed, 35% structure, and 25% machine readability. Machine readability checks parseable JSON-LD and a recognized business type. llms.txt and FAQ markup are not scored.
Does a high grade prove good AI visibility?
No. The grade summarizes the measured technical checks. It does not establish search placement, AI citations, patient demand, or clinical quality.