What Is a DSO Website Audit?

A DSO website audit is a structured review of a dental group's office websites across the three things that decide whether patients find them: mobile speed, SEO structure, and AI search readiness. Because patients search for the office on the door, not the corporate brand, a DSO website audit is done per location.

What a DSO website audit covers

A complete dental website audit for a group scores three pillars:

• Mobile speed: real load time (Largest Contentful Paint) and performance, because most patients search on a phone and slow pages lose them.
• SEO structure: title, meta description, headings, canonical, Open Graph, robots.txt, and sitemap, the signals that tell Google what each office is.
• AI readiness: schema, a recognizable business entity, llms.txt, provider markup, and FAQ content, the signals AI engines use to cite a practice by name.

Why a DSO audit is done per office, not per brand

A corporate brand can look healthy in a dashboard while the patient-facing office sites stay invisible. Patients do not search the umbrella brand; they search for the local office or "dentist near me." That means discoverability has to be measured one location at a time. The umbrella site scoring well tells you almost nothing about whether the Tampa office gets found.

What good looks like for each pillar

• Speed: mobile load under 2.5 seconds, performance score 90 or higher.
• SEO: a clear title and description per office, one focused H1, canonical set, sitemap and robots.txt in place.
• AI readiness: Dentist or MedicalClinic schema, provider Person schema, FAQ schema, an llms.txt file, and open AI crawler access.

How to run a DSO website audit

You can run a free one in about 60 seconds per office. Enter an office URL, get a letter grade across speed, SEO structure, and AI readiness, plus the specific issues to fix, then project the results across every location you run. Fix the highest-impact issues first and re-audit to confirm.