Plain words.
Useful distinctions.

Prompt

The instruction or information you give an AI system. A clear prompt describes the task, audience, source material, boundaries, and output format.

Generative AI

Software that produces content such as text or images from patterns learned during training and the context it receives. A confident response can still contain errors.

Hallucination

A common term for an AI output that presents unsupported or incorrect information as if it were true.

Human review

A person checks the output against the source and intended use before approving it. Review is a step in the workflow, not a guarantee that every error will be found.

GEO and AEO

Terms used for work aimed at visibility in generative AI or answer systems. Neither describes a guaranteed route to being cited.

Structured data

Machine-readable labels for information on a page. Markup should accurately describe visible content and should not invent facts.

llms.txt

A proposed Markdown file for describing website content. CheckMyDSO does not score its presence or claim it improves AI citations.

Single opt-in

A signup process in which a person is added to a list as soon as they sign up and agree. The CheckMyDSO newsletter uses single opt-in with a consent box you tick.

Double opt-in

A signup process in which a person must also click a link in a confirmation email before being added to a list.

Sponsorship

A paid promotional placement. On CheckMyDSO, sponsor messages are labeled and separated from editorial content.

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