Verify office information
- Confirm the office name, address, phone, hours, services, and provider details against approved practice information.
- Test appointment and contact links.
- Remove unsupported outcomes, credentials, prices, or availability claims.
- Keep private patient information out of public content and AI tools.
Check crawling and indexing
- Inspect important pages in Search Console.
- Review robots.txt, noindex directives, canonical URLs, and firewall behavior.
- Confirm that sitemap entries open the intended public pages.
- Review each AI search crawler separately from training controls.
See OpenAI crawler controls and Google crawler controls.
Review content and structure
- Write clear page titles and headings for the actual services and office.
- Give direct, useful answers to common patient questions.
- Use internal links to connect office, service, and provider pages.
- Validate structured data and compare it with the visible page.
Google's LocalBusiness documentation describes business markup. Never add facts solely to satisfy a schema field.
Test mobile usability
- Check headings and paragraphs on a narrow screen for clipping and overflow.
- Confirm navigation and appointment controls are usable.
- Test pages with slow connections and inspect the reported performance data.
- Fix errors that stop patients reading or completing the intended task.
Keep optional files in proportion
An llms.txt summary is optional. FAQ markup is not a citation guarantee. Neither adds points to the CheckMyDSO machine readability score. Read the llms.txt guide before spending time on that file.
Record the result and recheck
Save the scanned URL, date, findings, and changes. The score uses 40% speed, 35% structure, and 25% machine readability. Keep technical results separate from observed AI answers and actual patient inquiries.
Free website check
Check your practice website.
See how one dental office page looks to Google and AI answers: speed, search basics and how easy it is for AI to read. Read the score method.
Check my SEO/AI SEOFrequently asked questions
What belongs on a dental AI SEO checklist?
Accurate office information, accessible pages, clear content, validated structured data, mobile usability, and a record of the checks and changes.
What should I fix first?
Start with factual errors, broken pages, and failed appointment paths. Then address the remaining measured technical and content issues.
What does CheckMyDSO measure?
Its score uses 40% speed, 35% structure, and 25% machine readability. The last component checks parseable JSON-LD and a recognized business type. It does not measure AI citations.