The AI SEO Checklist for Dental Groups

This is a practical AI SEO checklist for dental groups: the specific signals that decide whether ChatGPT, Perplexity, and Google AI cite your offices, in priority order. Work top to bottom, per office, then re-check.

Structure and schema (do these first)

• Add Dentist or MedicalClinic schema to every office page with name, address, phone, geo, hours, and services.
• Add Person schema for each provider, linked to their bio.
• Add FAQ schema for the questions patients actually ask.
• Use one clear H1 per page and answer-first paragraphs under question headings.

Entity and consistency

• Make name, address, and phone identical across your site, Google, and every directory.
• Keep one canonical URL per office page.
• Complete the Google Business Profile for every location.

AI crawler access

• Publish an llms.txt file summarizing the practice and key pages.
• Confirm robots.txt allows GPTBot, OAI-SearchBot, ClaudeBot, PerplexityBot, and Google-Extended.
• Add a sitemap and reference it in robots.txt.

Speed and mobile

• Get mobile Largest Contentful Paint under 2.5 seconds.
• Reach a mobile performance score of 90 or higher.
• Make sure the site is fully responsive with no horizontal scroll.

Off-site authority

• Grow Google reviews steadily for every office.
• Earn mentions and listings on pages AI engines trust.
• Keep content fresh and updated.

Do it per office, then check

Apply the checklist to each location, not just the corporate site, because patients search for the office on the door. Then run each office through a free AI readiness check to confirm the signals are in place and catch anything missing.